NOWATCH X: Materials and sourcing

• Device and packaging materials
• Stone sourcing and sustainability
• Environmental and social responsibility

Device and packaging materials

Case

• Stainless steel: Provides a strong, sleek structure for durability and a timeless look.

• PVD coating: Adds extra resistance to wear and tear.

• Ceramic back: Lightweight, hypoallergenic, and resistant to heat and scratches for improved skin compatibility.

• Gorilla Glass: Protects the surface from everyday scratches and impacts.

  

Disc

• Sapphire glass: Offers exceptional scratch resistance and clarity, protecting both the gemstone and the watch face.

Straps

• Leather: Made from vegetable-tanned Italian biological leather.

• Woven: Crafted from recycled ocean-bound PET plastic, helping reduce plastic waste and give discarded materials a second life.

Charger

• Stainless steel

• PC-ABS plastic

Our straps are sourced from Switzerland, and the device is assembled in Finland, ensuring high-quality standards and attention to detail.

Packaging

NOWATCH X packaging is made from eco-friendly cork, a renewable and sustainable material.

Stone sourcing and sustainability

We carefully source our stones with a strong focus on origin, ethical practices, and material efficiency.

Origin of stones

Our collection features stones sourced primarily from India, as well as Lapis Lazuli from Afghanistan. We collaborate with a small, family-owned cutting atelier based in Rajasthan, India.

Direct trade and traceability

We prioritize transparency by working directly with mines and small-scale sellers. This approach supports ethical sourcing and helps reduce waste throughout the supply chain.

Material use and waste reduction

To minimize environmental impact, we aim to use 80–90% of each stone. Subpar materials are returned for exchange, helping prevent unnecessary resource waste.

Environmental and social responsibility

We strive to balance quality, ethics, and sustainability in both sourcing and product design.

Regulations and ethical standards

Stone sourcing in India is governed by strict mining regulations with government oversight to help prevent child labour and environmentally harmful practices.

Working conditions

As our partnerships grow, we aim to collaborate more closely with mines to support continuous improvements in working conditions.

Sustainable materials

Wherever possible, we use recycled and eco-friendly materials, such as ocean-bound PET plastic.

Durability and longevity

Our products are built with high-quality components designed to last. This reduces the need for replacements and helps lower our overall environmental footprint.